$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

Jul 2021 · Acquisition.com $100M Series Book 1 · Acquisition.com, LLC

About this ebook

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.

Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

How to charge a lot more than you currently are

The tiny market, big money process we use to laser focus on niche markets overflowing with cash

The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)

The value flip...so you never get price compared again (That’s a promise.)

The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.

How to make your product so good, prospects find a way to pay for it

The unbeatable value equation: to make what you sell worth more than your prospects have ever received

The delivery cube: to make delivering your products and services cost less but provide more

The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)

How to enhance your offer so much, prospects buy without hesitating

The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask

The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure

Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!

God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.

Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients

And so much more

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

Ratings and reviews

Got to the portion where he literally asks you to write a review for the book. Unapologetically. It's a damn step by step how to review guide as well. And framed in a i help u, u help me kinda win-win way, literally demonstrating the information that he's conveying in the book. That is definitely a vibe. You can practically feel how this dude is a man of action. No nonsense, this is how u do it kinda book. I fell for it and you should too lol. His youtube channel and his interview with DOAC is great too. And hey look now im really getting into being an unpaid internet reviewer lol. Mesmerizing.

This is a great first book for anyone wanting to start their journey as an entrepreneur. It's helpful, interesting and refreshingly easy to read. I highly recommend this book and any of Alex's content!

The book has so much insightful content that I can use for business purposes. It is made easy to understand and so far has been one of the most important books I've read in my life.

About the author

Alex Hormozi is an entrepreneur, investor, author of 3 bestselling books $100M Offers, Leads, and Money Models. He’s founded and exited 3 companies, the largest for $46.2M in 2021. He and his wife Leila are the managing partners of Acquisition.com - a portfolio of companies that generate in aggregate $200M per year. He also makes mistakes and candidly shares his painful lessons with other entrepreneurs. Today he publicly documents his lessons on his path from $100M net worth to $1B.

Their large success, however, came from packaging and licensing his boutique gym model to 5000+ gyms around the world. They then started a supplement and software company to support that base of gyms. They sold a 66% stake in the company in 2021 at $46.2M to American Pacific Group. They then started Acquisition.com as a holding company for their private investments. The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. They then scale those businesses. As of 2023, their portfolio of 16 companies generates $200,000,000 per year and growing.

The couple now has shifted their mission to making real business education available to everyone. They fulfill on this by making content across social media and publishing books and free courses for entrepreneurs.

Alex’s most recent book $100M Offers: How to make offers so good people feel stupid saying no, has sold 300,000 copies from word of mouth alone. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.