The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Steve Blank · Bob Dorf

Jun 2020 · Gildan Media · Narrated by Matthew Boston

About this audiobook

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, cocreator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This guide will help you: - Avoid the nine deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to "get, keep and grow" customers' profitably - Compute how you'll drive your startup to repeatable, scalable profits.

About the author

Steve Blank is an entrepreneur, consulting associate professor at Stanford, and a senior fellow of innovation at Columbia. Coauthor of the bestselling books The Four Steps to the Epiphany and The Startup Owner's Manual, he is known as the father of modern entrepreneurship.

Bob Dorf founded his first startup at age twenty-two and, since then, six more. He's advised and/or invested in at least twenty other startups since. When Bob isn't writing, he runs the K&S Ranch consultancy. He lives in Stamford, Connecticut, with his wife, Fran.

New York-based actor Matthew Boston has over thirty years of professional experience working in theater, film, television, and voice-over. He received his training from the Mason Gross School of the Arts, Shakespeare & Company, and the Lee Strasberg Institute.