Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works

Ash Maurya

Jul 2020 · Tantor Media Inc · Narrated by Matthew Boston

About this audiobook

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

Ratings and reviews

AÀA BOSS NETWORK

AÀA BOSS NETWORK

AAA

About the author

Ash Maurya is the author of the international bestseller Running Lean and the creator of the one-page business modeling tool Lean Canvas. He regularly hosts sold-out workshops around the world and serves as a mentor to several accel­erators, including TechStars, MaRS, and Capital Factory.

New York-based actor Matthew Boston has over thirty years of professional experience working in theater, film, television, and voice-over. He received his training from the Mason Gross School of the Arts, Shakespeare & Company, and the Lee Strasberg Institute.