Michael D. Lairson

Michael D. Lairson is Manager of Business Intelligence Services with Intelenex, an Oracle partner, and works directly with customers implementing CRM On Demand. He is the author of Oracle CRM On Demand Reporting and Oracle CRM On Demand Dashboards, both from Oracle Press, and is considered the foremost resource for report development and training in Oracle CRM On Demand reporting. Michael worked for Siebel Systems/Oracle for nearly eight years where he played a key role in the development of the Advanced Analytics Workshop training offered by Oracle.