Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk

Nov 2013 · Sold by Harper Collins

About this ebook

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Ratings and reviews

This book is amazing but there are pages missing in the Google Play book. Can someone who moderates these comments fix that so I can read the info I've missed?

Loved the way Gary explained things in minute detail in an easy to understand and entertaining manner .A must read for someone who is looking to figure out ways to reach their targeted audience.

I'm just starting to indulge myself in branding and using social media to produce content. This book does well in breaking down the popular platforms (except YouTube) and how to differentiate a great post from a lousy one. This book may be a bit out dated for 2016-2017 but the concepts and principles still apply. Highly recommend this for people seeking a sense of direction in the hurricane that is social media

About the author

Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.