W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD business school and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renee Mauborgne, of the bestselling books Blue Ocean Strategy and Blue Ocean Shift.
Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim.
Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea before obtaining his BA in communications and journalism. Roger has recorded for video games, animation, and commercials, and he loves making books come to life. You can see what he's up to at rogerwayne.com.