Choose Your Enemies Wisely: Business Planning for the Audacious Few

Patrick Bet-David

Dec 2023 · Penguin Random House Audio · Narrated by Patrick Bet-David

About this audiobook

What’s the difference between your competitor and your enemy?

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.

But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after.

But first, you need to choose your enemies wisely.

Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success.

Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.


* This audiobook edition includes a downloadable PDF that contains important visual aids from the book.

Ratings and reviews

Incredible and inspirational! The title threw me off, because it sounded aggressive. However, after watching Patrick's videos on YouTube, I was curious about what he would write about. As a former enlisted man, I trust his insight. Back then, if you make up some tale with no substance, someone will call BS. This audiobook is impressive. I listened to it through nonstop. It was just what I needed to hear at this point in my career. Readers who want "easy money" theory should skip this book. If you have worked hard, and are ready for the next level, you will likely find this book helpful.

About the author

Patrick Bet-David immigrated to America at twelve years old, when his parents fled Iran as refugees during the Iranian Revolution. After high school, Patrick joined the U.S. military and served in the 101st Airborne before starting a business career in the financial services industry. At age thirty, he founded PHP Agency, an insurance marketing organization with sixty-six agents. He grew the firm to forty thousand agents before making a multi-nine-figure exit. A serial entrepreneur, Bet-David founded Valuetainment, which became the number-one YouTube channel on entrepreneurship with nearly a billion views and expanded into a media and production company, as well as Bet-David Consulting. He hosts the weekly PBD Podcast, the number-one business podcast on Spotify. He lives in South Florida with his wife and four children.