Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Pepper Miller

Dec 2018 · Tantor Media Inc · Narrated by Allyson Johnson

About this audiobook

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

Ratings and reviews

AAA BOSS NETWORK Google

About the author

Pepper Miller founded The Hunter-Miller Group (HMG), a leading-edge market research and strategic planning firm. Since 1985, HMG has provided real insights that have helped Fortune 500 companies effectively and positively market their brands to black Americans.

Allyson Johnson began her entertainment career in her hometown of Chicago as an Emmy Award-winning child news anchor. A graduate of Brown University, she is a working actress, singer, and audiobook narrator in the New York City metropolitan area.