Why We Buy, Updated and Revised Edition: The Science of Shopping
Információk a hangoskönyvről
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
– The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
– A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious S├úo Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
A szerzőről
Paco Underhill is the founder and CEO of Envirosell, Inc., a New York–based behavioral research and consultancy firm. His clients include Microsoft, McDonald’s, Adidas, and Estée Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City.
Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.
