Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Geoffrey A. Moore
Dec 2012 · HarperAudio · Narrated by Mike Chamberlain
4.3star
7 reviews
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Audiobook
9 hr 45 min
Unabridged
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About this audiobook
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Ratings and reviews
4.3
7 reviews
Juan Pablo Florez
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March 25, 2018
The audiobook is the old revised version from 1998...with tech examples from the 80s and 90s, while the ebook is the recently revised version with current examples. DO NOT BUY THIS AUDIOBOOK.
Anil Das
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April 4, 2021
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About the author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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