Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales on your website. It covers:
The advantages of selling direct through your website
The five best offers you can make to your readers (including bundling, exclusivity, and more)
Seller accounts, dropshipping, fulfillment, and more
The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business
How to get your readers to buy direct from you
How to use landing pages (with cross-sells, upsells, and post-purchases)
Ways to find new readers for your books
How to get customers to become repeat customers
What else you should be selling if you are selling direct
Monica Leonelle is a USA Today bestselling author best known for her book publishing and business expertise at TheWorldNeedsYourPassion.com. Her nonfiction series, The Productive Novelist, has sold over 60,000 copies and helped thousands of writers write faster, become better storytellers, and find their way to success.
Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree. She’s been an avid blogger of marketing and business trends since 2007. Her ideas have been featured in AdAge, Forbes, Inc., Newsweek, The Huffington Post, the AMEX OpenForum, GigaOm, Mashable, Social Media Today, and the Christian Science Monitor.
Monica lives in a very, very old, 3-story home in St. Louis, MO with her husband and children. Visit TheWorldNeedsYourPassion.com to receive free resources and email updates about books, business, marketing, and more.