Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

Judy Robinett

Feb 2019 · Gildan Media · Narrated by Laural Merlington

About this audiobook

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than thirty-one percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential. Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective-how funding works, how investors think, and what they need to hear to put their money where your mouth is.

About the author

Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than thirty years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.

Laural Merlington has recorded well over one hundred audiobooks and has received several AudioFile Earphones Awards, including one for Never Say Die by Susan Jacoby.