Brief: Make a Bigger Impact by Saying Less

Joseph McCormack

Oct 2021 · Gildan Media · Narrated by Robin Bloodworth

About this audiobook

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate. Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done. Be BRIEF.

Ratings and reviews

Audiobook is great! The only downside is not being able to see some illustrations and it's a bit harder to follow the guides at the end of the book. Going to have to relisten to the end for sure.