The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Frans Johansson

Mar 2017 · Tantor Media Inc · Narrated by Frans Johansson

About this audiobook

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

About the author

Frans Johansson, the founder and CEO of the Medici Group, is the bestselling author of The Click Moment. He advises Fortune 100 senior executives on strategy and speaks to audiences worldwide about innovation, leadership, and success. Frans holds a BS from Brown University and an MBA from Harvard Business School.