Sports Economics

Dec 2011 · Cambridge University Press

Ebook

555

Pages

About this ebook

Sports Economics, the most comprehensive textbook in the field by celebrated economist Roger D. Blair, focuses primarily on the business and economics aspects of major professional sports and the NCAA. It employs the basic principles of economics to address issues such as the organization of leagues, pricing, advertising and broadcasting as well as the labor market in sports. Among its novel features is the candid coverage of the image and integrity of players, teams, managers and the leagues themselves, including cases of gambling, cheating, misconduct and steroids. Blair explains how economic decisions are made under conditions of uncertainty using the well-known expected utility model and makes extensive use of present value concepts to analyze investment decisions. Numerous examples are drawn from the daily press. The text offers ample boxes to illustrate sports themes, as well as extensive use of diagrams, tables, problem sets and research questions.

About the author

Roger D. Blair is Walter J. Matherly Professor and Chair of the Department of Economics at the University of Florida, where he has taught since 1970. He received his PhD from Michigan State University. Professor Blair is the author or co-author of numerous books, including Antitrust Economics (with David Kaserman), Law and Economics of Vertical Integration and Control (with David Kaserman), Monopsony: Antitrust Law and Economics (with Jeffrey Harrison), Monopsony in Law and Economics (with Jeffrey Harrison, Cambridge, 2010), Intellectual Property: Economic and Legal Dimensions of Rights and Remedies (with Thomas Cotter, Cambridge, 2005), The Economics of Franchising (with Francine Lafontaine, Cambridge, 2005) and Volume 2 of Antitrust Law (with Herbert Hovenkamp, Christine Durrance and Philip Areeda). He is also the editor or co-editor of many volumes, including Proving Antitrust Damages. Professor Blair has written more than 170 articles or chapters in professional economics journals, law reviews and books.

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