The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities
Feb 2015 · Sold by PublicAffairs
4.5star
2 reviews
Ebook
240
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About this ebook
*A Wall Street Journal bestseller*
The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.
Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:
Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industry
Have the mindset to see opportunity in uncertainty
Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors
Break the blockages that can hold your company back
Know when to accelerate and when to shift the short-term and long-term balance
Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace
The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.
The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.
Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:
Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industry
Have the mindset to see opportunity in uncertainty
Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors
Break the blockages that can hold your company back
Know when to accelerate and when to shift the short-term and long-term balance
Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace
The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.
Ratings and reviews
4.5
2 reviews
MRIDUL DWIVEDI
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October 21, 2015
The attacker's advantage
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About the author
Ram Charan is a world-renowned business advisor, author and speaker who has spent the past thirty-five years working with many of the top companies, CEOs, and boards of our time. In Ram's work with companies including GE, MeadWestvaco, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today's fast changing environment to uncover the core business problem or unseen opportunity.
He has authored fifteen books since 1998 that have sold over three million copies in more than a dozen languages. Execution, which he co-authored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA Today.
He has authored fifteen books since 1998 that have sold over three million copies in more than a dozen languages. Execution, which he co-authored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA Today.
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