Modular Machine Tools: Bundling and Pricing Strategies under Demand Uncertainty

Jul 2013 · Springer-Verlag

Ebook

158

Pages

About this ebook

Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing.

About the author

Dr. Nils Tönshoff promovierte am Lehrstuhl von Professor Dr. Arnd Huchzermeier der Wissenschaftlichen Hochschule für Unternehmensführung in Vallendar. Er arbeitet heute als Projektkoordinator bei der BMW AG in München.

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