YouTube for Business: Online Video Marketing for Any Business, Edition 2

Name: YouTube for Business: Online Video Marketing for Any Business, Edition 2
Rating: 3.727510929107666 (1145 reviews)

Michael R. Miller

Jan 2011 · Pearson Education

3.7

1.14K reviews

Ebook

368

Pages

Eligible

About this ebook

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Ratings and reviews

3.7

1.14K reviews

Parker Kirby

August 22, 2013

Book was well written and provided good information. Would recommend to beginners or anyone looking to learn more about business and YouTube.

155 people found this review helpful

Erik

July 22, 2013

Like it but I already know 75% of it, and other youtube users sure too.

263 people found this review helpful

melvin Piche

December 29, 2013

Very good for a young company starting of for the first time

16 people found this review helpful

About the author

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

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