The book includes new findings in cognitive semantics relating to rhetorical figures such as hyperbole, gradation and accumulation. Cognitive semantics has focused so far on metaphor. This book fills the gap and gives an account of other rhetorical figures. It contains also a historical review of major theories of the sublime by Pseudo-Longinos, Boileau, Burke, Kant, Schiller, Hegel, Schopenhauer, Nietzsche and others, i.e. it spans a period from the first century AD till twentieth century. The authors answer the question how is it possible to present the unpresentable. It is an attempt to outline and develop a model of the rhetoric of the sublime. The model consists of three elements: antimimetic evocation of the unimaginable, a mimesis of emotions and figures of the discourse of the sublime.
The books argues in favour of non-cartesian semantics which takes into account not only reason but also emotions, especially very intensive ones. However, the authors also express reservations regarding omnipresent rhetoric of the sublime. They follow those thinkers in the human history who argued against fanaticism and in favour of tolerance and empathy. The book is an original result of an interdisciplinary and international collaboration, lasting many years, between a cognitive scientist and a linguist and literary scholar.
Kenneth Holmqvist, PhD is a cognitive scientist, now working as Associate Professor at Lund University, where he heads the Humanities Laboratory. He is author of around 100 publications in journals and books over the past 15 years. He manages several long-term research projects, such as "Reading while writing" (SRC), ”Mental imagery” (SRC), ”Reading to music and noise” (Sparbanken Finn) and ”Decision making in the supermarket” (FøSu/Vinnova). Currently, his overarching interest is in the empirical measurement of cognitive processes, in particular the visual processes.