The Greater Goal: Connecting Purpose and Performance

Ken Jennings · Heather Hyde

Jan 2012 · Berrett-Koehler Publishers

About this ebook

One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success. In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company—to commit to a Greater Goal—and lead the process of shared goal achievement. Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!

About the author

Ken Jennings cofounded ThirdRiver Partners to serve executives and organizations around the world. He has held leadership roles as a global managing partner at Accenture and was a codirector of the Global Leadership in Healthcare Program at the University of Michigan Business School. He is the coauthor of The Serving Leader.

Heather Hyde is the cofounder of ThirdRiver Partners. She draws on experience gained as a strategic and financial advisor and as a consultant in the field of human performance improvement.