How to Sell Anything to Anybody

Joe Girard · Stanley H. Brown

Jan 1978 · Sold by Simon and Schuster

About this ebook

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE

Ratings and reviews

I was reading this book because I wanted to be more confident with sell life insurance but this book really doesnt have much to offer in terms of selling life insurance. It does have a lot to offer if you're in the car sales business. Most of the tips are illegal or unethical in the life insurance business. And theres really not much directions, its really just like "here's what I did." Great book but its not about how to sell anything..It's about how to sell cars.

Complete reading it within 2 days. Planning to read again while taking notes

That's a great story to uplift others in life challenging circumstances.

About the author

Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in Grosse Pointe Shores, Michigan.