Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
May 2012 · Sold by Hachette Books
4.1star
16 reviews
Ebook
368
Pages
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Eligible
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About this ebook
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Ratings and reviews
4.1
16 reviews
A Google user
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March 25, 2014
Great insight into the humble beginnings of Starbucks and they journey of where they are today. Enjoyable read with inside look of the internal working of the business. Well written, a very nice read. Was in Seattle on vacation and was inspired to learn more. Glad I made the download.
3 people found this review helpful
Santos Ramirez
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January 12, 2017
Good book. Very reflective and personal. Really enjoyed his personal information and hardships as he build the company. .
Sébastien D
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October 24, 2015
Inspiring. Just what I needed to read to motivate me. everyone who plans on going in the retail or restaurant business should read this book.
About the author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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