About this ebook
In each chapter you will find:
· Key concept boxes to help you stay on track and focus on what’s most important
· Real life examples which make the theory easier to understand
· Exercises to check you’ve understood the chapter
· Questions to help you develop your critical thinking.
Also available online are:
· Multiple choice questions to test your understanding
· Datasets to allow you to practice your skills
· A flashcard glossary to help with revision.
Offering a complete package to anyone taking a research methods course as part of their degree.
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About the author
Dame Glynis M. Breakwell is Professor Emeritus at the University of Bath in the Department of Psychology and has Visiting Professorships at Imperial College, London and the University of Surrey. Her research focuses upon identity process theory, social influence and social representation processes, leadership in complex organisations, and the psychology of risk management, perception, and communication. She has published more than 20 books, several of which are on research methods. She has been an adviser to both public and private sector organisations on the use of psychological methods and theories, especially concerning responses to public crises and major emergencies.
Daniel B. Wright is Professor of Educational Assessment, in the Department of Educational Psychology and Higher Education, University of Nevada, Las Vegas. His interests are in methodology and applied cognitive science.
Julie Barnett is a Professor of Health Psychology at the University of Bath. She is a social psychologist with research interests around risk appreciation, risk communication, public responses to new environmental and health technologies and managing food allergy. Over the last 10 years she has been part of a range of interdisciplinary projects funded by research councils, charities and government departments and agencies.
