About this ebook
Google is the most used search engine by users around the world. As of now, more than 92%of the online users are using Google to find information about the products, services and to learn more about the new things. Only the remaining 8% of the online usage is shared by the other search engines like Bing, Yahoo, Baidu, Yandex, and DuckDuckGo. From this insights, it is clear that if you would like to get more reach for your business online, then Google Search is one of the medium by using which you can get in touch with the right audience for your business.
By using the Google search, you can get in touch with the right audience for your business in two ways, one is via OrganicSEO & the other one is GooglePPC. Organic SEO is the way of optimizing the business website to rank for the potential search terms. When it comes to SEO, you need to invest a lot of time & effort to make the business website rank for potential search terms. The second one is the Google PPC, Google has its own advertising platform called Google AdWords (Ads)/ Google PPC (Pay Per Click), By using the GoogleAds, you can make the target users land on your website from the Google search by making your business ads to rank above the organic search results. When it comes to Google Ads, you need to pay for Google when any of the users from the Google Search clicks on your ads and lands on your website.
BothSEO & Google PPC has its own pros and cons. The main advantage of the SEO is that you don’t need to pay for Google for the users landing on your website from the search. But you need to invest more on SEO to rank the website on top of the SERP’s (Search Engine Results Page) for the potential search terms. When it comes to Google PPC, you need to pay to Google for each and every click that you receive on your ads on Google Search from the normal users. Despite both the SEO & Google PPC, as a business people, you should be giving equal importance to both to stand ahead of your competitors.
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About the author
Dinesh Kumar VM, born and raised in India, is an experienced SEO Consultant and also an expert in Google AdWords, Facebook Ads, Remarketing. He is a SEO & Digital PR Manager at ClickDo Ltd which is a #1 SEO Company in London. He also works closely with SeekaHost, a web hosting company & helps with online marketing activities.
Dinesh also wrote books on various topics like Link Building, Google Ads, How to Create a Website. He also created a complete online course for “Google AdWords” which is available at SeekaHost University.
He works closely with many business owners in London on behalf of ClickDo Ltd by helping them with SEO & other online marketing activities.
The entrepreneur Fernando, born and raised in Sri-Lanka and currently living in London, United Kingdom, is the CEO of ClickDo™ - an SEO and Online Marketing Services Agency, SeekaHost - a global web hosting company and ClickDo Solutions (PVT) Ltd. – a software development company based in Sri Lanka.
He shares his business expertise and knowledge in books he has authored such as “The Ultimate Sales Machine”, “Social Media Marketing and SEO Strategy For Hospitality Industry”, “How To Do SEO & Rank #1 on Google?: Learn The SEO Skills To Rank Higher On Google” and “How To Rank Higher on Google: 32 Steps to Rank Your Website Higher on Google”.
Fernando’s other passions are traveling, living the life of a digital nomad and supporting people to work remotely or build online businesses to live a flexible and enjoyable life.
