Learning Google AdWords and Google Analytics: Second Edition

Benjamin Mangold

Mar 2018 · Loves Data

About this ebook

Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised and updated second edition of bestseller Learning Google AdWords and Google Analytics by expert coach, author and blogger Benjamin Mangold.

Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.

Ratings and reviews

Benjamin delivers a very comprehensive guide on Google Ads & Google Analytics. Combining both topics is good as all Google products need Google Analytics to be used as wholesome. Benjamin also includes Google Search Console, a lil bit of Optimize & introduction to Google Tag Manager which really helping me to get deeper into the world of Google Products either as digital marketer or digital analyst. Bought this edition and definitely recommend for you guys who are into digital marketing (especially SEO & SEM). Thanks Benjamin!

I highly recommend this book to everyone, whether you are a beginner or an expert!

I want a free download since this helps me to understand Google products

About the author

Benjamin Mangold is the co-founder of Loves Data, where his unique approach to online marketing and digital analytics helps organizations of all sizes make their data actionable. He translates complexities into logical and straightforward steps for people to measure, test and improve their results.

He has worked closely with Google since 2007, presenting at events and workshops for Google and consulting with Google's advertising clients. In 2010, Benjamin became the first trainer certified by Google for both Google AdWords and Google Analytics.

He has consulted with leading brands on data-driven integrated online campaigns, helping business, government, education and nonprofit organizations to measure and improve their results.

Today, Benjamin is more passionate than ever about Google AdWords and Google Analytics. He loves sharing his knowledge and experience with his community, and through his blog, videos and courses.