About this ebook
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
About the author
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, Joëlle Vanhamme, Professor, EDHEC Business School, France and John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK
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