Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

Jun 2020 · Tantor Media Inc · Narrated by Erin deWard

About this audiobook

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: ● Why organizations ship features rather than cultivate the value those features represent ● How to set up a product organization that scales ● How product strategy connects a company's vision and economic outcomes back to the product activities ● How to identify and pursue the right opportunities for producing value through an iterative product framework ● How to build a culture focused on successful outcomes over outputs

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About the author

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa is an internationally recognized, sought-after keynote speaker.

Erin deWard is an Audie Award-winning audiobook narrator and a classically trained stage actor. She is a longtime company member of The Strange Bedfellows, a Rockland County, New York-based Shakespeare company.