The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
About this audiobook
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion"—one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
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About the author
Steve Stoute, an Advertising Hall of Achievement inductee, is the founder and CEO of the leading brand-marketing firm Translation.
Mim Eichler-Rivas is coauthor with Chris Gardner of the #1 New York Times bestseller The Pursuit of Happyness. Mim’s list of more than thirty acclaimed coauthorships includes the national bestseller Finding Fish with Antwone Fisher. Mim’s solo title, Beautiful Jim Key, has sold briskly for more than a dozen years and has a feature film in the works.
Graydon Carter is the editor of Vanity Fair and a winner of the National Magazine Award.
Emmy nominated Kerry Washington is a versatile and fearless actress who continues to shine on both the big screen and small. A native of the Bronx, Washington has received high acclaim for her work on stage, on television, and on film. Washington debuted in 2000 in the highly acclaimed independent film Our Song and later in the film Save the Last Dance, for which she received a Teen Choice Award for Best Breakout Performance. Her performance in the 2002 film Lift earned her an Independent Spirit Award nomination for Best Actress. In the years following her debut, Kerry starred in several films, including Bad Company, The United States of Leland, The Human Stain, Sin, Against the Rope, and She Hate Me. In 2004 Washington starred alongside Jamie Foxx in the Academy Award–nominated hit Ray. Her performance earned her the NAACP Image Award for Outstanding Actress in a Motion Picture. In the years to follow, Washington was seen in Sexual Life, Mr. & Mrs. Smith, Fantastic Four, Little Man, The Dead Girl, I Think I Love My Wife, Fantastic Four: Rise of the Silver Surfer, Miracle at St. Anna, Life Is Hot in Cracktown, and Mother and Child. Washington received NAACP Image Award nominations for her performances in the 2006 film The Last King of Scotland and the 2010 film Night Catches Us. Her performance in the 2008 film Lakeview Terrace earned her a Best Actress nomination at the BET Awards. In 2010 Washington starred in the Tyler Perry’s For Colored Girls alongside Phylicia Rashad, Whoopi Goldberg, Janet Jackson, and Thandie Newton. That year Washington also made her Broadway debut in David Mamet’s Race, starring James Spader and David Alan Grier. In 2012 Washington was seen in The Details with Tobey Maguire as well as A Thousand Words alongside Eddie Murphy. Washington was recently seen in Quentin Tarantino’s Django Unchained alongside Jamie Foxx, Leonardo DiCaprio, Christoph Waltz, and Samuel Jackson. The film was nominated for a Golden Globe and Academy Award for Best Picture. Washington was last seen in the comedy Peeples with Craig Robinson. In television, Washington currently stars in the hit ABC drama Scandal. For this role, Washington broke barriers by becoming the first African American woman to a headline a network TV show since the 1974 short-lived series Get Christie Love. In 2013 Washington earned her first primetime Emmy Award nomination for her portrayal of Olivia Pope. She was also awarded an NAACP Image Award for Best Actress and the show won for Best Drama. The NAACP also honored Washington with the President’s Award, recognizing special achievement in furthering the cause of civil rights and public service. An activist, Washington was appointed by President Barack Obama to the President’s Committee of the Arts and Humanities in 2009. She is also an active member of the V-Counsel, an esteemed group of advisors to V-Day, the global movement to end violence against women and girls. Washington currently serves as both a brand ambassador and creative consultant for Neutrogena. She is also brand ambassador for Movado.
