Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Rohit Bhargava

Nov 2015 · Tantor Media Inc · Narrated by Tom Zingarelli

About this audiobook

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

About the author

Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and the author of several bestselling business books. Rohit has advised hundreds of global brands and is a professor of marketing at Georgetown University. He lives in Washington, D.C., with his wife and two sons.

A veteran voice artist, Tom Zingarelli has produced and narrated many audiobooks in the last several years. He has also recorded books for the Connecticut State Library for the Blind and Physically Handicapped. His voice was featured on the popular PBS children's television program Between the Lions.