Building Corporate Soul: Powering Culture & Success with the Soul System

Ralf Specht

Feb 2022 · Gildan Media · Narrated by Rudy Sanda

About this audiobook

At a time 79% of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations-and to make soulless companies a thing of the past. Ralf Specht's unique framework, The Soul System, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a workplace culture that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over five years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company's purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall.

About the author

Ralf Specht is a visionary business leader and creator of the Soul System, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. Specht is the author of Building Corporate Soul: Powering Culture & Success with the Soul System.

Rudy Sanda is a versatile actor, singer, voice-over artist, and fight choreographer. He has appeared on stage and screen in the United States and England, including productions at Laguna Playhouse, Ivoryton Playhouse, and Ocean State Theatre. Rudy holds a BFA in acting from the University of Rhode Island.