Make It Clear: Speak and Write to Persuade and Inform

Patrick Henry Winston

Dec 2020 · Gildan Media · Narrated by Peter Lerman

About this audiobook

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate-how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block-and much more.

About the author

Patrick Henry Winston (1943-2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.

Peter Lerman is a narrator from the heart of New York City: Brooklyn born and raised. He has appeared onstage as Horace Vandergelder in Hello Dolly, Bobby Gould in Speed-the-Plow, the Governor of Texas in Best Little Whorehouse..., Jonathan Brewster in Arsenic and Old Lace, and Lenny in Rumors.