Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next

Nigel Vaz

May 2021 · Gildan Media · Narrated by Neil Shah

About this audiobook

Fuel your business's transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides listeners with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: how to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges; how to deconstruct decision-making throughout all levels of your organization; and how to combine strategy, product, experience, engineering, and data to produce digital results. Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

About the author

Nigel Vaz is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives.

Neil Shah is an Audie Award-nominated narrator and AudioFile Earphones Award winner who has recorded over one hundred audiobooks. A classically trained actor with an MFA from the Old Globe/University of San Diego program, Neil has appeared off-Broadway and on regional stages, as well as in film and television.