How To Win Customers And Keep Them For Life: An Action-Ready Blueprint for Achieving the Winner's Edge!

Michael Leboeuf

Mar 1997 · Simon and Schuster · Narrated by Michael Leboeuf

About this audiobook

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:

• Why do some people buy once...and never return?
• Why do some people become strong, steady customers?
• How do you turn an angry or complaining customer into a happy and satisfied one?
• What are the five best ways to keep customers coming back?

How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.

About the author

Michael LeBoeuf is a business author and former management professor at the University of New Orleans.