Complete MBA For Dummies: 2nd Edition

Kathleen Allen, PhD · Peter Economy

Dec 2018 · Gildan Media · Narrated by Steven Jay Cohen

About this audiobook

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers' needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company's advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky's the limit. Listen to The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Ratings and reviews

Good useful content but definitely mors targeted for the US audience.

AAA

About the author

Kathleen Allen, PhD, directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy is a bestselling business author, ghostwriter, developmental editor, and publishing consultant with more than 100 books to his credit, including Everything I Learned About Life, I Learned in Dance Class by Abby Lee Miller, Managing For Dummies, and The Management Bible.

Steven Jay Cohen has been telling stories his whole life, and has worked professionally as a storyteller since 1991. A classically trained actor, he has worked both on stage and behind the microphone for most of his career. Born and raised in Brooklyn, Steven now resides in scenic western Massachusetts.