Summary of Alex Ferguson with Michael Moritz’s Leading, after an astonishing career - first in Scotland and then over 27 years with Manchester United Football Club - Sir Alex Ferguson delivers Leading, in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a manager and, with his friend and collaborator Sir Michael Moritz, draw out lessons anyone can use in business and life to generate long-term transformational success.