There's never been a wilder, funner, more confusing, more exhilarating, more potentially lucrative time to be a marketer. With digital marketing options, you can shout at the world from the safety of your home office. With a little Big Data, you can target direct mail with pinpoint accuracy, dropping postcards on potential customers before they even realize they want what you've got.
If you're a professional with a book of business, you need to get your marketing plan in order. The great news? It only takes 19 minutes to brush up on the basics. Dig in to learn more and put your business' future on cruise control.
Emily Schaffer is a marketer from Minnesota.