Crystallizing Public Opinion

Edward Bernays

Jan 2017 · HN Publishing · Narrated by Jonathan Quinn

About this audiobook

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

Ratings and reviews

Johnathan Quinn is without a doubt the WORST narrator I have ever heard. He is monotone, inconsistent, boring, and for a lack of a better word, SHITE. Great book, super informative - but I am going to have to buy the E book because this is literally unlistenable - and I listen to A LOT of podcasts and media. Johnathan Quinn, ABSOLUTELY STOP READING AUDIOBOOKS AND DO SOMETHING ELSE.