Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Clayton Christensen
Mar 2008 · Recorded Books · Narrated by Joel Leffert
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Audiobook
11 hr 29 min
Unabridged
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About this audiobook
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.
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