Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

Charlene Walters

Sep 2021 · McGraw Hill-Ascent Audio · Narrated by Carolyn Jania

About this audiobook

Entrepreneurship has always skewed male-from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there's never been a better time for becoming a "fempreneur." In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine's "Ask an Expert" forum and developer of a digital entrepreneurship MBA program, Walters knows what you're facing-and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. You'll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including: Embracing an Entrepreneurial Attitude; Cultivating Financial Confidence; Branding and Building Presence; Leveraging Social Media Options; Leading Your Startup; Going into Growth Mode; and Rebooting, Repeating, and Avoiding Burnout Along the Way. In addition, the author's Fempreneur Action Plan is included in the PDF companion to this audiobook.

About the author

Charlene Walters, MBA, PhD, is an entrepreneurship coach, business and branding mentor, author, and speaker. She developed a digital entrepreneurship MBA program, serves as a mentor on Entrepreneur magazine's "Ask an Expert" forum, and was selected as one of 150 Marketers to Follow by Rubicly.

Carolyn Jania is an LA-based actor/singer/writer/improviser. She is an alum of The Groundlings Sunday Company, where she has done extensive comedy character work, and she received a BA in theater from Butler University. Her passion is writing and performing original comedy songs for her comedy pop band, Schmab.